A new trend is emerging in the modern digital economy. Experts are observing a blurring of the lines between entertainment, shopping, and gambling. Mykhailo Zborovsky, an expert in the strategic development of iGaming products, notes that the phenomenon of “risk gamification” is based on the psychological principle of unpredictable rewards, borrowed from gambling. This mechanism is extremely effective in forming habits and stimulating impulsive behavior among users in unregulated areas such as e-commerce and collecting. People invest their time, attention, and even money in exchange for an unknown but potentially attractive prize.
